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(NewsUSA) - National Hispanic Heritage Month is here! Microsoft shares inspiring stories about Latinos driven by passion, determination, faith, love - and everything in between. Join the celebration sharing your story using #MicrosoftLatinx and #HispanicHeritageMonth. 

From Fisherman to Senior Program Manager: A Life Full of Perseverance and Hope Thirty years ago, I came to the U.S. from Mexico to work as a fisherman. This move represented an opportunity I had never thought of, but somehow made all the sense in the world to chase.While I always loved life on the open sea, I knew there was more that I wanted to explore. The first step in that journey was going back to school to pursue an associate degree in computer science, and that's when my new career began to soar.After working in the technology industry for a handful of years, I had the opportunity to join Microsoft as an Operations Engineer - it felt like I was getting real knowledge and the hands-on experience I craved for my entire life.Looking back on my journey of self-reinvention, I think about that moment in my life when it was all about surviving rather than thriving. Growing up, my family faced many hardships, which required me to step up at a young age and help my mother raise my younger siblings. While it was incredibly difficult, my love for my family exceeds any pain that we went through, and it moves me to see how proud they are of what I have accomplished.Ever since I became a father of three, my dreams have shifted a bit. I can say wholeheartedly that my kids are my biggest motivator. Everything I do is for them, to raise them with a purpose and desire to make an impact in whatever they decide to be.I feel a similar shift in work culture as well, with families integrating into the modern workplace in a way that they're no longer perceived as external, but rather instrumental support for an individual's success. I've not only been encouraged to be but also embraced as my true authentic self, which in my case, is as much a father as it is a Senior Program Manager.If I had to give a word of advice to the next generation of Latinos, I'd point out the lessons I've had to learn along the way. Specifically, opportunities aren't necessarily geographically bound - you can always find them as long as you are looking for them.Today, serving as the chair of HOLA, Microsoft's employee resource group for the Latinx community, I have a chance to give back and inspire others every day in the same way that I was.Find more stories at Microsoft Latinx blog.

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(NewsUSA) - September marks the start of a new season and it's important for another reason: Menopause Awareness Month. When women enter menopause, they experience many physical changes - some like hot flashes and night sweats are widely known and are easier to discuss. Yet, other changes are harder to talk about.Linda Williams 71, experienced painful sex due to menopause. Yet she was unaware that her experience was actually a medical condition called vulvar and vaginal atrophy (VVA). After menopause, hormonal changes can lead to physical changes to the vagina, including loss of vaginal tissue, loss of lubrication and loss of flexibility. About 50 percent of postmenopausal women suffer from VVA, which can lead to symptoms like dryness, irritation, painful urination, and painful sex. While lubricants temporarily relieve pain with sex, they don't treat the underlying cause.Painful sex due to menopause can be a difficult and awkward topic to discuss with partners, friends or healthcare providers. "I don't think women are comfortable talking about their symptoms which is unfortunate because painful sex due to menopause isn't an inevitable part of aging," said Linda.Linda's nurse practitioner prescribed INTRAROSA® (prasterone), vaginal inserts for moderate to severe painful sex due to menopause. Prescription treatments such as INTRAROSA help treat the underlying cause of painful sex after menopause and help relieve pain when taken as directed."Painful sex due to menopause is common and treatable," said Linda's nurse practitioner, Dr. Lisa Chism DNP, APRN, NCMP, FAANP, Clinical Director, Women's Wellness Clinic of Karmanos Cancer Institute, and a consultant of AMAG Pharmaceuticals. "I urge women to talk to their healthcare provider about their symptoms and find a treatment option that is right for them, just like Linda did." Indication INTRAROSA vaginal inserts are a prescription medicine used in women after menopause to treat moderate to severe pain during sexual intercourse caused by changes in and around the vagina that happen with menopause. Important Safety Information INTRAROSA is contraindicated in women with undiagnosed abnormal genital bleeding.Estrogen is a metabolite of prasterone. Use of exogenous estrogen is contraindicated in women with a known or suspected history of breast cancer. INTRAROSA has not been studied in women with a history of breast cancer.In four 12-week randomized, placebo-controlled clinical trials, the most common adverse reaction with an incidence ?2 percent was vaginal discharge. In one 52-week open-label clinical trial, the most common adverse reactions with an incidence ?2 percent were vaginal discharge and abnormal Pap smear.You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.Please see full Prescribing Information.Visit https://us.intrarosa.com for more information about managing VVA. 

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(NewsUSA) - It has been 25 years since the first banner ad hit the internet. Yet, while the web has changed nearly every other aspect of our society, the way companies advertise online is still stuck in the stone age.In fact, if you asked the average consumer to recall a banner ad from the last website they visited, don't expect much. Why? Banner ads are notoriously tuned out by consumers because they don't engage their attention and emotions.In addition, it's much easier now for consumers to avoid these ads with blockers and DVRs.What does capture consumers' attention? A good story.And savvy marketers are exploring new ways to use storytelling to attract and hold consumers' interest and influence their behavior.This is more than a hunch. Science supports the power of emotions and stories to engage an audience.With this in mind, Pressboard, an online content marketing platform, believes that stories are the most powerful way for brands to communicate with consumers.When an individual hears, reads, or views a story, for example, it prompts an emotional connection. The brain releases oxytocin, the "feel-good" hormone associated with, among other things, sex and childbirth, that promotes a feeling of bonding and connection. Psychological research suggests that stories can influence an individual's actions and inspire them to make choices and change a behavior in response to a story.Underscoring this concept, Pressboard launched an experimental website, titled iwantmorecats.com, that offered users the chance to see pictures and videos of cats instead of banner ads. Not surprisingly, it proved popular, according to Pressboard CEO and co-founder Jerrid Grimm."Our not-so-secret goal is to help all companies market themselves through stories and in doing so, slowly rid the world of banner ads," says Grimm in an interview with Adweek."People just don't like ads, not advertisers, not publishers and definitely not consumers," he notes.Meaningful content beats banner ads for communicating with consumers, according to Pressboard.To this end, companies such as Pressboard provide a platform to link brands with media publishers and track what stories resonate.Some tips for smart storytelling include:* Engaging emotions with a personal story, such as a triumph over adversity;* Developing a relationship with your audience by highlighting real people in your content, whether that's employees or customers;* Using visuals that support the story and catch the reader's eye;* Allowing yourself to be vulnerable and open with your audience, making your brand more relatable;* Influencing public opinion of your brand by sharing the story on social media where discussion can happen.In the end, changing behavior is the Holy Grail for marketers; but equally important is the ability to forge emotional connections with readers.In this way, marketing companies can create a connection with their audience and turn them from interested parties to lifelong customers, in a way that no banner ad can match.For more information about harnessing the power of stories to make a brand memorable, visit pressboardmedia.com

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(NewsUSA) - One health issue pregnant women should think about is the risk for a dangerous blood clot. Blood clots occur usually in the legs, arms, or lungs. Women are especially at risk for a blood clot during pregnancy, childbirth, and the 3-month period after delivery.During pregnancy, a woman's blood naturally clots more easily to help her body deal with blood loss during childbirth. A pregnant woman also may be at even higher risk for a blood clot if she:* has a family or personal history of blood clots or a blood clotting disorder,* has a C-section, or* is immobile for long periods of time due to decreased activity, such as being on bed rest. Signs and Symptoms of a Blood Clot It's important to recognize the signs and symptoms of a blood clot. The signs and symptoms of a blood clot in the legs or arms include* Swelling* Pain or tenderness not caused by injury* Skin that is warm to the touch, red, or discolored.If you have these signs or symptoms, alert your doctor as soon as possible.A blood clot in your legs or arms can travel to your lungs, which can be life threatening. Signs and symptoms of a blood clot in your lungs include* Difficulty breathing* Chest pain that worsens with a deep breath or cough* Coughing up blood* Faster than normal or irregular heartbeat.Seek immediate medical attention if you experience any of these signs or symptoms. Prevention of a Blood Clot The Centers for Disease Control and Prevention and the National Blood Clot Alliance share these safe and effective ways to prevent a blood clot:* Tell your doctor if you or a family member has had a blood clot and discuss all your possible risks.* Work with your doctor to reduce your risk for a blood clot.* Exercise as much as your doctor recommends, move around frequently if you sit for long periods of time, and drink plenty of liquids.* Follow your doctor's instructions for prevention of a blood clot. Take medicine as prescribed, and use any compression devices your doctor prescribes to help improve blood flow.If you are expecting a baby or recently gave birth, there are many exciting things to do - from doctor's visits, catching the first glimpse of your developing baby during an ultrasound, to picking out baby clothes. The list can seem never-ending. Make sure you are able to enjoy all these special moments and plans by making your health a top priority.For more information, visit www.stoptheclot.org/spreadtheword

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(NewsUSA) - Sponsored by GAF - Want proof of how carefully you need to weigh the alternatives before making upgrades to your home?Look no further than the Florida couple who last year decided to have their house painted to look like artist Vincent Van Gogh's famous canvas "The Starry Night." It wasn't just that it was such an odd choice for an exterior that it attracted tourists - sort of the local answer to New York's Madame Tussauds - it was that the city of Mount Dora took them to court over it."Graffiti," the city called it."First Amendment!" countered homeowner Lubek Jastrzebski, an immigrant from Communist-era Poland, who argued that the city code didn't address house colors and aesthetics.Yes, that's an extreme example of unintended consequences. But even though legally the homeowners wound up off the hook, anyone now contemplating shelling out significant bucks on home improvements should read on for some tips on avoiding costly missteps.* Don't paint your house brown either. Since most people have it in the back of their minds that they'll eventually want to attract buyers other than those obsessed with Dutch post-impressionist painters partial to yellow and blue swirls, know that Zillow.com just concluded that medium brown and taupe were the worst exterior color choices in terms of resale value.Both depressed the sales price by $1,970 compared to homes painted white, an analysis by the real estate website of more than 32,000 photos from sold residential properties around the country found. "Greige," on the other hand - a combination of gray and beige - was the big winner, fetching $3,496 more than its drab brown counterparts.* Tech is your friend. It was two years ago that a noted design guru had this to say to the New York Times about online virtual reality, augmented reality, and 3D rendering tools: "It's definitely the wave of the future, because it allows the general population to make design decisions without feeling hesitant or insecure," said Khoi Vo, a professor and the chair of the department of interior design at Savannah College of Art and Design.Well, the future is undoubtedly here, with programs like Room Sketcher even allowing you to play architect by creating your own floor plan, furnishing the space, and then visualizing your work in 3D.But say what you're interested in is boosting your home's all-important curb appeal with a roof upgrade. The Virtual Home Remodeler from GAF (gaf.com), North America's largest roofing manufacturer, lets you experiment with different looks by first either downloading a photo of your own home or choosing from among the many styles - everything from Victorian to ranch to French country - pictured on the website."It's an easy way to see what would look best with your home," said Paul Dellanno, assistant marketing manager at GAF. "Because what may work for a ranch-style house may not work for a Tudor."Once you've picked a house style, the process continues. Do you prefer the Antique Slate color shingles from the company's Camelot Shingle line you clicked on, for example, or the Golden Prairie color ones from the Glenwood Shingle line?And the house trim and exterior walls? White or something more daring?As Dellano explained, "you can even check how the result looks at different times of day and seasons."* Be wary of fads. "It looked like Darth Vader had moved in," is how a writer for Realty.com described the latest trend of painting houses black in her Brooklyn, New York, neighborhood.Word to the wise: The classics are classic for a reason. 

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(NewsUSA) - Labor Day originated as a celebration of American workers, but for many Americans it has become a time for barbeques and sales to celebrate the end of summer. What has happened to the support for labor in America when longtime stalwart industries such as the automotive industry are experiencing a skills gap and workforce shortages?This Labor Day, parents sending their students back to school can use the opportunity to consider how the workforce in the United States is changing, and the variety of options their teenagers have as they look ahead to careers.In particular, changes in vehicle technology and the expansion of automation mean the advancement and evolution of the technician profession in the transportation industry.Jobs that might have typically been considered "blue collar" jobs (aka:mechanic), or jobs with less potential for responsibility and income, are now considered "new collar" jobs (aka: technician), where smart and talented individuals can find personal fulfillment and economic stability and success.For many young adults, a traditional four-year college education may not be the best fit or right path for individual success. Yet many families are unaware of the wide range of options, including technical education, or careers that don't require a four-year degree.The TechForce Foundation, a nonprofit organization with the mission of championing students through their education into successful careers as professional technicians, has developed the "Because I am a Tech," promotion to educate teens and parents about the possibilities available in today's economy.The campaign features real stories from technicians who found their niche and are enjoying real success in various aspects of the transportation industry."We are dispelling the myths around technical careers in the transportation industry and our campaign shows, firsthand, how real people are building rich and fulfilling lives," says Jennifer Maher, CEO of TechForce Foundation.In a video on its website, Leah Pritchett, a professional drag racer, recounts her observation of the "mechanical ballet" of the skilled technicians working on race cars under pressure, and how much satisfaction and success the racing team finds in their work.TechForce Foundation offers students and parents a roadmap to a successful career via its website, futuretechsuccess.org/map.The Test Drive a Career section of the site includes videos from students, parents, working technicians, and employers about the opportunities of technician careers.The site includes a FutureTech Resource Hub, connecting teens and parents to technical schools, certifications, internships, afterschool clubs and STEM programs starting in middle- and high school.In addition, a scholarships section guides students and families to opportunities to apply for financial assistance to pursue a technician career.Visit futuretechsuccess.org for more information about the potential and pathways to rewarding careers. 

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(NewsUSA) - Packed in a can like ... mackerel? While tuna and salmon reign as the USA's favorite canned seafoods and sardines have long been known to be convenient and the best health choice, a new fish has been swimming upstream and making a name for itself among seafood lovers.King Oscar, the leading seafood brand known for its premium canned sardines, has seen an explosion in demand for its premium canned mackerel fillets. Thanks to superior North Atlantic mackerel fished in King Oscar's traditional fisheries between Norway and the Faroe Islands, King Oscar is bringing a whole new experience to the canned seafood aisle of your local grocer.Mackerel offers the same firm texture of tuna, with a mild taste and a powerful punch of nutrition.King Oscar now features a full lineup of four different mackerel fillet recipes, including skinless and boneless fillets in olive oil, Mediterranean-style fillets with jalapeno peppers, and even mackerel with olive oil and lemon.The fillets are hand-packed and offer a wonderfully mild alternative to canned tuna. Whether they're added to a salad, a favorite pasta, or even spread on a simple bruschetta, these are a versatile addition to any meal.For seafood lovers who are environmentally-conscious, the new King Oscar line-up is a welcome departure from other seafood sources that are not as environmentally-friendly. Underscoring this idea is a survey that notes seventy-nine percent of consumers who eat seafood say that sustainable sourcing is an important motivator when making decisions at the checkout line.King Oscar was recently awarded Marine Stewardship Council (MSC) Chain of Custody certification for its use of sustainable seafood that is traceable to the source. MSC is one of the most scientifically respected and consumer-recognized fishery and supply chain certification programs in the world. Thanks to its ecologically sound practices from fisheries to canneries, all King Oscar Mackerel Fillet products now carry the MSC blue fish label and are also kosher certified, non-GMO, gluten free and packed in recyclable, BPA-NI aluminum cans."I know consumers are going to love our mackerel," says John Engle, president of King Oscar USA. "It is a fresh new take on convenient, sustainable and tasty protein. We work especially hard to ensure that our legacy is one of respect and care for the world's oceans, while bringing new innovations to the American diet."King Oscar's new mackerel lineup is available in stores and online. Look for the KING OSCAR logo with the blue MSC icon so you know you're buying the best. 

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(NewsUSA) - After a year of hard work and preparation, thousands of students participated in this year's agriculture competitions at the Illinois State Fair. These events test students' knowledge through livestock exhibitions, practical competitions and academic tests.As part of these events, CME Group, the world's leading and most diverse derivatives marketplace, presented Grand Champion livestock exhibitors and 4-H Livestock Skillathon winners with scholarships totaling nearly $60,000."These students are the next generation of food producers and agribusiness leaders," said CME Group Managing Director of Agricultural Products Tim Andriesen."Through our scholarships, CME Group is pleased to support the brightest talent in agriculture and promote future participation in an industry that's critical to feeding the world."CME Group awarded $5,000 in scholarships to each of the 10 Grand Champion exhibitors at the Governor's Sale of Champions: Ella Bobell (Logan County), Olivia Caldwell (Peoria County), Bryce Clayton (Scott County), Katie Hummel (Kankakee County), Tara Hummel (Kankakee County), Adam Miller (Livingston County), Sammuel Pree (Iroquois County), Chase Tomhave (Morgan County), Morgan Wagner (Fulton County) and Grant Wilderman (Bond County).As part of the Illinois 4-H Livestock Skillathon, nine champions won $1,000 each in scholarships to use towards higher education: Andy Bates (Ford County), Erin Curley (McDonough County), Fred Grohmann (Randolph County), Kate Henkel (Woodford County), Tara Hummel (Ford County), Cody Knodle (Montgomery County), Mary Perry (Adams County), Lizzie Schafer (Christian County) and Lane Schilling (Washington County).These students compete in a written exam that includes how to use CME futures contracts to manage risk.CME Group is committed to supporting the next generation of producers interested in agriculture careers. Over the last four years, CME Group has invested over $200,000 in scholarships to students at the Illinois State Fair.Additionally, CME Group has partnered with the National 4-H Council for the sixth year to bring Commodity Carnival, an interactive experience, to 100 state and country fairs this summer.The Commodity Carnival fair game advances ag literacy by breaking down topics like managing business risks and costs associated with producing and bringing livestock to market. To date, it has educated more than 325,000 youth around the United States.The companion mobile app, "Risk Ranch," allows students to play the game year-round and is available online, in the App Store, and through Google Play. 

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(NewsUSA) - Halloween has become one of America's most iconic holidays. But why celebrate for just one night when Orlando, Halloween Vacation Capital, offers Halloween events spanning an entire 78 days?Starting as early as Aug. 17 and running through Nov. 3, there's something for everyone, from mild and family-friendly to wild and terrifying.This year's lineup includes a host of All-Hallows events and attractions; themed hotel packages; and the return of the largest horror convention in the nation. Theme Park Frights This year, visitors can expect Universal Orlando Resort's Halloween Horror Nights to pay an homage to the '80s , with a haunted house in the theme of Netflix's "Stranger Things," as well as nine other haunted houses, for a total of 10 - the most ever in the event's 28-year history.For a more family-friendly experience, the Walt Disney World Resort's Magic Kingdom Park comes alive with jack-o-lanterns and special characters for Mickey's Not-So-Scary Halloween Party.Visitors can trick-or-treat throughout the park, masquerade with costumed characters at the Boo-to-You Halloween Parade, sing along at the Hocus Pocus Villain Spelltacular, and end the night with a "Boo-tacular" fireworks show.SeaWorld Orlando's Halloween Spooktacular has an ocean of Halloween fun planned.During this daytime event, families are immersed in an underwater "fantasea" including trick-or-treating, not-so-spooky live shows, and the chance to mingle with everyone's favorite Sesame Street friends including Elmo, The Count, Cookie Monster and more. Boo Beyond the Parks The largest horror convention in the nation, Spooky Empire, returns to Orlando Oct. 26-29 at the Caribe Royale Orlando. Celebrity guests this year includes David Duchovny and Gillian Anderson of X-files fame, with more to be announced.Other thrills and chills include a, costume contest, zombie walk, and film festival.A Petrified Forest features two outdoor scare trails for small groups to venture through a haunted forest at night. Live actors stalk guests through the dark, and uniquely themed areas make for a truly thrilling, chilling experience. The event runs select nights, Oct. 5 - Nov. 3 Haunting Hotel Happenings Three Hyatt properties are offering a "No Tricks, Just Treats" package, Sept.1 - Nov. 4, to get guests into the Halloween spirit.The package includes two complimentary "spooky" drinks or beverages of choice per stay as well as a special-themed treat placed in their room upon arrival, available at Hyatt Place across from Universal Orlando Resort, Hyatt House across from Universal Orlando Resort, and Hyatt Place Orlando Convention Center.Hilton Orlando is offering "A ROOM WITH A BOO" package, which includes daily breakfast, premium Wi-Fi and late checkout at 2:00 p.m.; perfect sleeping-in time for those "creatures of the night." Use this link for booking.For more information, visit VisitOrlando.com

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